Lean Six Sigma: Green Belt
Certified ScrumMaster
MDes (HCI), BCom (Marketing)
![[background image] image of plumbing blueprints](https://cdn.prod.website-files.com/684df7569581639c3ef5fed5/6850b6fdac7f43b7323f4a46_TELUS.webp)
years of design and marketing experience
projects delivered
years in Director, Team Lead + Senior roles
year recurring clients like TELUS, RBC, and Gov BC
![[logo] TELUS](https://cdn.prod.website-files.com/684df7569581639c3ef5fed5/6851a288c5ca2f09526f2a1b_Telus%20PS-M-Grey.svg)
![[logo] RBC](https://cdn.prod.website-files.com/684df7569581639c3ef5fed5/6859c359e17e65f5a6198440_rbc.svg)
![[logo] Government of BC](https://cdn.prod.website-files.com/684df7569581639c3ef5fed5/6851a288561b400c9266cf7f_BC%20PS-M-Grey.svg)
![<subject>[interface] image of a screenshot of a learning module (for an edtech)</subject>](https://cdn.prod.website-files.com/684df7569581639c3ef5fed5/6851a28776f11ba6b54395f1_City%20of%20Vancouver%20PS-M-Grey.svg)
![image of a customer service representative working in a digital interface environment [digital project]](https://cdn.prod.website-files.com/684df7569581639c3ef5fed5/6851a287bf4d8bd74cffb043_BC%20Women%27s%20PS%20M%20Grey.svg)
Taking B2B2C services to the next level — combining 26 systems and 11 business units into 1 seamless customer experience.
Olympic-ready product-market validation that supported Leadership to make future investment decisions.
Re-branded Employee Value Proposition and intranet design to better educate, re-engage, and attract global talent regarding benefits.
Created a business case for millions of dollars in funding to improve digital platforms to enhance public trust.
Embedded into enterprise teams or as an agency SME, I bring a proactive, collaborative, and effective efficiency to every project.
From research strategy to UX design execution, I have been the cornerstone of why top clients are repeat clients at powershifter digital.
Marketing, NDA Team
TELUS Support, Rewards, SmartHome Security, Business, Emerging Products
HR, Employee Experience, Digital
Digital Experience, Digital Trust, Information Services Division, Sector Priorities
Clients compliment me on my pragmatic, yet flexible approach to gain alignment and achieve long-term success. I'm not afraid to ask the tough questions, but I do so with an authentic and agile approach.
Insurance Council of BC, BC Crown Corporation, FWD Insurance
BC Women's Health Foundation, Equality Fund, BC Parks Foundation
Nutrl Vodka, Windset Farms
CTV News, RHEI (formerly BroadbandTV)
![[headshot] image of satisfied customer (for a nonprofit & charity)](https://cdn.prod.website-files.com/684df7569581639c3ef5fed5/684f59dc6e82a78d890081a7_cody.png)
Priscilla is a consummate professional with a rare combination of skills and expertise that make her stand out as a leader in the field of service design.
Her deep understanding of Human-Centred Design methodologies, paired with an entrepreneurial spirit, ensured that the Multi-Suite team at TELUS Business had a roadmap to build an enhanced customer journey.
![[headshot] image of customer (for a hindu temple).](https://cdn.prod.website-files.com/684df7569581639c3ef5fed5/684f59dcaa837dca8c480b4a_dj.png)
Priscilla has a great eye for detail. Her work is always polished, clear, and aesthetically spot-on. But what really stood out was her ability to lead qualitative research in a way that felt both strategic and human. She asked the right questions, adapted to feedback, and surfaced insights that helped us move our point of view forward.
![[headshot] image of customer (for a winery)](https://cdn.prod.website-files.com/684df7569581639c3ef5fed5/684f59dc6ffca09afb2e001a_jillian.png)
By taking a human-centred approach to design, Priscilla was able to gather radically honest and candid feedback from BC residents and stakeholders. With these new insights, we have evidence to support the future development of our digital platforms.
![[headshot] image of customer sharing feedback (for a environmental conservation nonprofit)](https://cdn.prod.website-files.com/684df7569581639c3ef5fed5/686eb77cf390bd1f00a1343e_eilish.png)
Priscilla is one of the most talented design leaders I’ve worked with. She brings end-to-end clarity to complex software projects and acts as the connective thread from discovery to delivery. Her ability to bridge gaps between teams, including strategy, design, development, and client stakeholders, ensures everyone stays aligned on what truly matters: delivering meaningful, user-centred solutions.
![[headshot] image of customer sharing feedback (for a environmental conservation nonprofit)](https://cdn.prod.website-files.com/684df7569581639c3ef5fed5/684f59dc7caf227487536322_tat.png)
From the moment I met Priscilla, I knew my team and I were in exceptional hands. Intuitive, strategic, patient, insightful—I could go on. Priscilla innately understands human-centred design, and embodies the very best qualities of a creative and quantitative powerhouse. Can't wait to work with her again.
