Design Lead and Strategist

image of office space (for a game development company)
[background image] image of plumbing blueprints
image of education workshop

Trusted by executive teams, I bring heart to the hard challenges – facilitating change,
aligning stakeholders,
and delivering design that works.

15

years of design and marketing experience

60+

projects delivered

10+

years in Lead + Senior roles

5+

year recurring clients like TELUS, RBC, and Gov BC

Featured work

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TELUS

Taking B2B2C services to the next level — combining 26 systems and 11 business units into 1 seamless customer experience.

image of a creative workspace (for a social media and communication)
Global Athleisure
Brand

Olympic-ready product-market validation that supported Leadership to make future investment decisions.

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RBC

Re-branded Employee Value Proposition and intranet design to better educate, re-engage, and attract global talent regarding benefits.

image of studio atmosphere (game development company)
Gov BC

Created a business case for millions of dollars in funding to improve digital platforms to enhance public trust.

Clarity from complexity

Embedded into enterprise teams or as an agency SME, I bring a proactive, collaborative, and effective efficiency to every project.

From research strategy to UX design execution, I have been the cornerstone of why top clients are repeat clients at powershifter digital.

Clients
Global Athleisure Brand ❖ 2020–2025

Marketing, NDA Team

TELUS ❖ 2017–2024

TELUS Support, Rewards, SmartHome Security, Business, Emerging Products

RBC ❖ 2021–2022

HR, Employee Experience, Digital

Government of BC ❖ 2018–2024

Digital Experience, Digital Trust, Information Services Division, Sector Priorities

Alignment with action

Clients compliment me on my pragmatic, yet flexible approach to gain alignment and achieve long-term success. I'm not afraid to ask the tough questions, but I do so with an authentic and agile approach.

INDUSTRIES
Insurance ❖ 2018–2025

Insurance Council of BC, BC Crown Corporation, FWD Insurance

Non-Profit Organizations ❖ 2021–2023

BC Women's Health Foundation, Equality Fund, BC Parks Foundation

Food and Beverage ❖ 2015–2019

Nutrl Vodka, Windset Farms

Media and Gaming ❖ 2010–2015

CTV News, RHEI (formerly BroadbandTV)

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Cody Morash
TELUS Business

Priscilla is a consummate professional with a rare combination of skills and expertise that make her stand out as a leader in the field of service design.

Her deep understanding of Human-Centred Design methodologies, paired with an entrepreneurial spirit, ensured that the Multi-Suite team at TELUS Business had a roadmap to build an enhanced customer journey.

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Jillian Carruthers
Government of BC

By taking a human-centred approach to design, Priscilla was able to gather radically honest and candid feedback from BC residents and stakeholders. With these new insights, we have evidence to support the future development of our digital platforms.

[headshot] image of customer (for a hindu temple).
T. Smith
Global Athleisure Brand

Partnering with Priscilla has provided incredible value for my team, our larger organization, and the way we work. Through meaningful sprint-based work, we uncovered value and traction, and validated fledgling concepts quickly.

[headshot] image of customer sharing feedback (for a environmental conservation nonprofit)
Tatiana Buba
Equality Fund

From the moment I met Priscilla, I knew my team and I were in exceptional hands. Intuitive, strategic, patient, insightful—I could go on. Priscilla innately understands human-centred design, and embodies the very best qualities of a creative and quantitative powerhouse. Can't wait to work with her again.